CRI Announces Rebranding of CRI Capital Advisors to CRI M&A Advisors

An Evolution to Better Serve Family-Owned and Closely Held Businesses

Enterprise, AL – Carr, Riggs & Ingram (CRI), one of the nation’s top 25* accounting and advisory firms, proudly announces the rebranding of its mergers and acquisitions investment banking firm, CRI Capital Advisors, to CRI M&A Advisors, effective January 7, 2025.  

CRI M&A Advisors specializes in working with companies generating $10 million to $250 million in annual revenue, providing customized strategies and hands-on support to prepare, position, and maximize value in complex transactions. The firm is a trusted partner in navigating full-company sales, minority investments, and strategic preparation for future transitions, ensuring business owners achieve their goals with confidence and care. 

“This rebrand represents the next chapter for CRI M&A Advisors,” said Bill Carr, Managing Partner of CRI’s Family of Companies. “While the name has changed, their unwavering commitment to delivering strategic advice and exceptional results remains at the heart of their approach.” 

As part of CRI’s Family of Companies, CRI M&A Advisors benefits from the collective expertise of over 2,000 professionals across more than 50 locations. This expansive network allows the firm to offer holistic solutions integrating auditing*, tax planning, financial analysis, valuation, and deal structuring, providing business owners with personalized and comprehensive guidance. 

“Our mission is to deliver measurable success with confidence and care,” said Joel Sikes, Managing Director of CRI M&A Advisors. “This rebrand signifies a new beginning for our firm while maintaining our steadfast focus on building lasting partnerships with our clients. Backed by CRI’s robust resources, we are uniquely positioned to help business owners navigate their most important business transitions.” 

To complement the rebranding, the newly launched website crimaa.com offers a streamlined user experience and resources to support business owners through every stage of the transaction process. This site reinforces CRI M&A Advisors’ mission to provide trusted guidance tailored to the needs of family-owned and closely held businesses. 

About CRI 
Located in 35+ markets across 12 states, CRI is a top 25 nationally ranked accounting and advisory firm driven by relationships to cultivate growth. CRI's industry specializations include construction, government, banking/financial institutions, healthcare, insurance, not-for-profit, manufacturing, and distribution. CRI offers traditional and specialized services, including audit and assurance*, business outsourcing and support, forensic accounting, IT auditing, retirement plan auditing, SEC compliance, service organization control (SOC) reports*, business valuation, tax planning, and trusts and estates work. Additionally, the CRI Family of Companies delivers data analytics, investment banking, business consulting, retirement plan administration services, wealth management, payroll services, and trust and estate services. We invite you to learn more about CRI at CRIadv.com and join our conversations on LinkedIn, Facebook, Instagram, and X. 

About CRI M&A Advisors 
CRI M&A Advisors is a mergers and acquisitions investment banking firm dedicated to serving closely held and family-owned businesses in the lower-middle market. The firm helps clients prepare, position, and sell their companies for maximum value. Working with businesses generating between $10 million and $250 million in annual revenue, CRI M&A Advisors provides tailored strategies and personalized support to navigate complex transactions and achieve successful outcomes. 

*Assurance, attest, and audit services provided by Carr, Riggs & Ingram, L.L.C. 

"CRI" is the brand name under which Carr, Riggs & Ingram, L.L.C. ("CPA Firm" and CRI Advisors, LLC ("Advisors") and its subsidiary entities provide professional services. CPA Firm and Advisors (and its subsidiary entities) practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable laws, regulations and professional standards. CPA Firm is a licensed independent CPA firm that provides attest services to its clients, and Advisors and its subsidiary entities provide tax and business consulting services to their clients. Advisors and its subsidiary entities are not licensed CPA firms. 

CRI M&A Advisors, LLC is a division of CRI Capital Group, LLC, a subsidiary of CRI Advisors, LLC. “CRI" is the brand name under which Carr, Riggs & Ingram, L.L.C. (“CPA Firm”) and CRI Advisors, LLC (“Advisors”) and its subsidiary entities provide professional services. CPA Firm and Advisors (and its subsidiary entities) practice as an alternative practice structure in accordance with the AICPA Code of Professional Conduct and applicable law, regulations and professional standards. CPA Firm is a licensed independent CPA firm that provides attest services to its clients, and Advisors and its subsidiary entities provide tax and business consulting services to their clients. Advisors and its subsidiary entities are not licensed CPA firms.