Rita M. Pierok

Rita serves as Director of Marketing for CRI CapinCrouse, where she partners with firm, regional, service, and industry leaders to drive strategic growth initiatives. She develops growth playbooks, oversees thought leadership, events, and content, and manages the firm’s proposal function, providing strategic input and content development. Rita also plays a role in CRM pipeline tracking, revenue-generating campaigns, brand building, and business development coaching. With a career dedicated entirely to accounting and professional services firms—including local, national, and global firms—Rita brings deep industry knowledge, proven strategies, and a strong track record of driving organic growth at every stage of her career.