Betsy McTee

Betsy leads marketing and communications for CRI across 50+ markets and a growing Family of Companies. As Partner and Director of Communications, she oversees the full scope of the function, from brand strategy and creative direction to integrated marketing campaigns, go-to-market strategy, PR, digital advertising, and internal communications. Her approach starts with a question: what problem does the audience actually have, and how can CRI help them solve it? The answer shapes everything from the campaign strategy to the copy. Betsy brings nearly two decades of marketing experience to CRI, with roots in literary publicity and independent book retailer marketing that shape her belief that every brand, regardless of industry, has a story worth telling well.